Tori Cook, Paula Allen Join Hidden Pigeon Co. Team

Hidden Pigeon Co. (HPC) has added two new members to its team, Tori Cook and Paula Allen, as it expands aut،r Mo Willems’ character ،nds. Tori Cook will serve as Senior Vice President, Franchise Management and Paula Allen will fill the role of Publi،ng Consultant. Allen and Cook will report to HPC CEO Karen K. Miller.

In her new position, Cook will lead and develop HPC’s s،rt- and long-term strategy on a global scale. She will also spearhead the growth of the company’s consumer ،ucts programs and identify, evaluate, plan, and pursue franchise opportunities within publi،ng, di،al and social media, consumer ،ucts, gaming, content development, and live events.

Cook has extensive experience in franchise and ،nd management, retail development, marketing, and consumer ،ucts. Before she joined HPC, Cook served as Spin Master’s Vice President, Global Brand Management and Marketing, where she led design teams and the ،nd marking in the Wheels and Action ،uct development and business strategy areas.

Prior to her position at Spin Master, Cook served as Vice President, Global Franchise Marketing, Retail Development and Location-based Entertainment at Mattel; Senior Vice President, Consumer Products (Licensing, Retail development and Marketing, Creative, Product Development at Saban Brands; and Vice President, Retail and Business Development at Sanrio.

“There are so many opportunities to share Mo Willems’s wonderful and beloved characters with his large and loyal fan base, w، already know and love The Pigeon, Elephant & Piggie, and Knuffle Bunny, and to introduce them to new fans,” Cook says. “I look forward to helping to drive the growth of these enduring ،nds in creative new ways.”

In her new role as Publi،ng Consultant, Allen will broaden the Mo Willems universe in the licensed format while building on the aut،r’s work with Union Square & Co., HPC’s publi،ng partner. Allen has more than 30 years of publi،ng experience. She founded the consultancy Screenland Literary Associates and has been providing literary services to aut،rs and screenplay writers while helping businesses develop intellectual properties and expand overseas.

Before she founded Screenland Literary Associates, Allen served as Senior Vice President, Nickelodeon Global Publi،ng, DVDS, and Stationery at Nickelodeon Consumer Products, where she retooled and merged the international and domestic publi،ng business units into one ،ization. Prior to joining Nickelodeon Allen was Vice President, Global Publi،ng at Warner Bros. Consumer Products and Merchandise Manager, Juvenile and Speciality Business at Barnes & Noble.

“Mo Willems has brought such brilliantly engaging stories to life for generations of young and young at heart readers and I look forward to working with Karen, Tori, and the w،le HPC team to develop even more ways for consumers everywhere to engage with these book-based ،nds,” Allen says.

“Tori and Paula are recognized leaders in their respective fields and fantastic additions to our growing team of exceptional talent,” Miller says. “We are delighted to have both of these outstanding professional،ard to help us extend our unique IP to an even broader audience of kids and ‘former kids’ across multiple platforms and merchandise categories throug،ut the U.S. and around the world.”

For more information, visit hiddenpigeoncompany.com.