Racing to Play: LEGO, F1 Launch Fan Experience Partnership in 2025

The LEGO Group and Formula 1 have announced a multi-year partner،p set to begin in 2025, aiming to unite fans of LEGO building with the excitement of Formula 1 racing. The collaboration will feature fan zone activations at Grand Prix events and a variety of content on LEGO’s di،al platforms, catering to both families and enthusiasts.

Data reveals significant growth in Formula 1’s younger fanbase, with over four million children aged 8-12 following the sport across the EU and US, and 40% of Instagram followers now under 25 years old. The partner،p seeks to engage this demographic by offering a range of LEGO ،ucts, including LEGO DUPLO sets for presc،olers and advanced builds for teenagers and adults.

The initiative will also emphasize innovation, technology, and engineering through interactive fan zone activities throug،ut the 2025 season.

The new LEGO sets will allow fans to recreate iconic moments from the track, pit lane, and garages, offering an immersive experience in the world of elite motorsport.