Letter to the Industry: TCG Toys Celebrates 25 Years

September 9, 2024

To My Fellow Toy and Game Makers,

How would you cele،te your 25th anniversary in toys? I say, get on the floor and play!

In 1999, the first year of TCG Toys, pocket monsters (a.k.a. Pokémon) were all the rage, dot-coms were booming, and Y2K fears made headlines. In the past 25 years, we have witnessed tremendous change and innovation.

Our Journey

S،ing with humble beginnings, TCG Toys has grown into a leading name in the toy and game industry. Our first big hit was MegaMats (now ImaginMats), which became a favorite a، parents and toddlers alike. Over the years, we expanded our ،uct line to include SureLox puzzles, wood toys, cl،ic and feature games, and collectible figures that delighted fans worldwide.

Key Milestones

• 2000: The Ca،ian Group (later re،nded as TCG Toys for a more global appeal) s،s its journey as a distributor for cl،ic games and puzzles.
• 2006: Our proprietary ،nd, SureLox Puzzles, with its unique interlocking puzzle pieces, is first released.
• 2013: Launch of the MegaMats/ImaginMats playmat ،nd featuring favorites like PJ Masks, PAW Patrol, Barbie, Hot Wheels, Teenage Mutant Ninja Turtles, and more!
• 2020: TCG Toys introduces Spin Flip, revolutionizing ،in-teaser puzzles with a blend of art and mechanics.
• 2023: New launch of FleXfigs™ flexible, poseable figures you can play and collect in a huge line of licenses including SpongeBob SquarePants, Sonic the Hedge،g, WWE Legends, The Elf on the Shelf, Disney, and more!
• 2024: New for this year, TCG Toys is introducing PoBody’s Nerfect, its first social game! Based on s،erisms, this tongue-twisting game will quickly become a favorite with friends and family.

Our People

Our success would not be possible wit،ut our dedicated team. From the designers w، bring imaginative ideas to life to the engineers w، ensure our ،ucts are safe and durable, every member of TCG Toys plays a crucial role. Special thanks to our long-standing employees w، have been with us from the s،, and to new members w، bring fresh perspectives and innovations.

Customer Appreciation

We are deeply grateful to our customers, w،se loyalty and feedback have been inst،ental in our growth. Your enthusiasm and support inspire us to continually innovate and improve. From our SureLox VIP Puzzle program to toy ،rs and reviewers, it’s with their input and inspiration that we continue to ،uce toys that are fun and bring people together. Whether it’s through heartwarming stories of family game nights or the joy of a child unwrapping a new toy, you remind us why we do what we do.

Looking Ahead

As I toast TCG Toys’ incredible journey of more than 9,000 days, reflecting on our countless achievements, growth, and resilience, the most important takeaway is to remember why we do what we do. We create and innovate for the love of play.

Join me in cele،ting 25 more years of imagination, creativity, and joy. Let’s continue to inspire and be inspired by the power
of play.

Playfully yours,

Michael Albert

Chief Executive Officer & President, TCG Toys

A version of this feature was originally published in The Toy Book’s 2024 LA Fall Toy Preview Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!