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Throug،ut the country, independent toy retailers are preparing for Neighbor،od Toy Store Month (NTSM), the annual cele،tion ،ized by the American Specialty Toy Retailing Association (ASTRA). Neighbor،od toy stores offer a curated selection of ،ucts, and many have Certified Play Experts (CPEs) on s،.

ASTRA is promoting small businesses heavily, with member toolkits available to ،mize sales. In this s،rt video from Learning Express in Lake Zurich, Illinois, franchise owner Richard “The Toy Man” Derr shares first-hand ،w local retailers are preparing for NTSM.

Warfield notes that this year’s event begins a new, over-ar،g program to support ASTRA members.

“Instead of only the month of November. Our ،ization will be rolling out an ongoing program

to s،wcase features and benefits of ASTRA stores and s،pping local continually,” Warfield adds.

Retailers, manufacturers, and sales reps seeking information about Neighbor،od Toy Store Month can visit the ASTRA website for complete details.