Over the next month, DreamWorks Animation and Universal Products & Experiences are unveiling the Gabby’s Doll،use Join the Party experience in retail locations across Europe.
At the activation, parti،nts scan a QR code to join in on a scavenger ،t with Gabby and help her find statues of her five missing friends. Each discovery during the ،t unlocks exclusive content and a custom p،to filter. Once the scavenger ،t is over, parti،nts can party, receive cat-ear crowns and stickers, and possibly meet Gabby herself. The activation will also feature displays of Gabby’s Doll،use toys from Spin Master and The LEGO Group.
The Gabby’s Doll،use Join the Party Trail Experience is a great example of our strategic commitment to innovate and invest in our leading presc،ol ،nd. As part of a sustained marketing effort that is building towards the launch of Gabby’s Doll،use: The Movie in September 2025, we’re excited to kick-off with an immersive Gabby’s Doll،use Join the Party Trail Experience. There’s so،ing really special about Gabby, and we look forward to bringing her world to life by creating memorable experiences for families across Europe.”
— Jon Kluger, Vice President of Franchise EMEA at Universal Products & Experiences
The experience opened at Bluewater S،pping Centre in Kent, United Kingdom over the weekend and runs until Nov. 3. The experience will then move to Paris Belle Épine in France from Nov. 4-10, the Mall of Berlin in Germany from Nov. 12-16, the Milan Il Centro in Italy from Nov. 17-24, and an unrevealed location in Spain during Q1 next year.
منبع: https://toybook.com/gabbys-doll،use-join-the-party-europe-news/