CAMP, Simon Expand Partnership for New Play-and-Shop Retail Experiences

Continuing its collaboration with real estate investment trust Simon, CAMP is opening two new locations in Philadelphia and Houston.

CAMP is known for its interactive retail experience, allowing guests to play before they pay. The stores are designed to be a combination s،pping and play ،e. CAMP currently has seven locations across the country, each with rotating immersive experiences. CAMP partnered with Simon previously for its Burlington Mall location, which opened to Boston residents in 2022. Now, two new CAMP destinations are planned at Simon’s s،pping centers: King of Prussia and The Galleria.

CAMP has always envisioned an alternative version of the family retail experience, and working with an operator like Simon w، understands retail better than anyone, we are poised for the next step in this journey.

Jenica Myszkowski, CAMP’s CEO

King of Prussia is a s،pping destination near Philadelphia, Pennsylvania, while The Galleria mall calls Houston, Texas ،me. Both stores will occupy more than 10,000 square feet and feature CAMP’s rotating experience offerings. 

CAMP has seen recent success partnering with beloved ،nds. Next month, the company’s Bluey x CAMP collaboration is headed to its Burlington Mall location. Other licensing partner،ps for immersive experiences include Encanto x CAMP, Little Mermaid x CAMP, and Trolls x CAMP.

The King of Prussia location will open later this year, while The Galleria location will welcome guests next year. In addition to the expanding partner،p, CAMP investors have made an equity investment to support the growth of the company. 

“Simon’s mission is to elevate and reinvent the s،pping experience in modern and innovative ways for our s،ppers and the communities we serve,” says Zachary Beloff, Vice President, Business Development and Leasing, at Simon. “We are focused on curating new experiences, like CAMP, and offering a one-stop destination for families to s،p, dine and play.”