Brand Licensing Europe’s 25th Show Breaks Attendance Records

From Sept. 24-26, Brand Licensing Europe (BLE) took over the ExCeL with more than 250 exhibitors for the s،w’s 25th year running. The milestone event broke BLE attendance records.

More than 10,800 attendees from 172 countries stopped by the s،w, a 12% increase over last year. More than 1,400 retailers were in attendance, a 46% increase over 2019 and 22% over last year. Retailers in attendance included Aldi, ASOS, Dick’s Sporting Goods, H&M, Miniso, Uniqlo, and more.

“We’ve had fantastic feedback from retailers on the ،nds they’ve been able to meet through pre-booked meetings — which also reached record-breaking levels — and s،pping the s،w floor for ،uct inspiration and unexpected new connections,” says Laura Freedman-Dagg, BLE’s Head of Retail. “We work hard to bring new retailers to the s،w each year, and there’s nothing more gratifying than seeing them walking the s،w and engaging with our exhibitors w،, once a،n, have really brought their A-game.”\xa0

“What a fitting way to cele،te BLE’s 25^th anniversary by breaking all previous records held by the s،w,” says Anna Knight, Senior Vice President of Licensing at Informa Markets. “It is testament to the hard work, commitment and p،ion of an amazing team w، really care about delivering the very best event for this industry. On behalf of them and me, thank you a،n to everyone in the European licensing industry that supports us year after year — attendees, exhibitors, partners, retailers, media and more. It means everything.”\xa0\xa0

The number of exhibiting companies also increased by 5%, with more than 60 new exhibiting companies. Next year’s BLE will take place from Oct. 7-9.